It's obvious that most of the players (if not the all of us) never goes directly to the game without investigation of the servers activity. This is the way of how I'm doing it always: opening home page: seeing Live Stats; if it says 0 public players, I close it and not opening the game. Only when I'm bored a lot I join the FC and wank there 250 laps. If Live Stats show 1 or more public players, I'm opening the SERVERS LIST tab to see where exactly those players are.
So, this is what should be considered...
All the info that leads people to the game should be in focus once somebody (ok - dede
Basically, all the info that a visitors are seeing on the home page should provoke them to join the game.
2.
The site should have only one place (link) where the game can be downloaded from. It will be good to have one tab just for that, called DOWNLOAD) The download link inside of it should be big, clean and clear (it should make no doubts that the it leads you to the totally free and totally full game). Also, it would be very nice if the link could have a download counter on the bottom.
HERE is an example of how it all should look like.
